Herb Club took over West London’s prestigious Iris Studios for a whole day photo and video shoot. Two models were cast as complimentary faces of the brand and to represent the new advertising and marketing campaign theme of ‘Release Your Inner Goddess’.

A behind-the-scenes video was also shot detailing the shoot itself as well as a series of interviews with Herb Club founder Basilio Sciacca. All hair styling for the day-long shoot was undertaken by Basilio with a support team of stylists and assistants.